Construction hoardings can sometimes be a depressing eye-saw within an urban landscape. However, our friends at Schiavello not only see them as an opportunity but are also utilising their full potential for what they really are; a giant temporary billboard.
When you consider the fact the bill posters and street artists have known this for some time and often capitalise on the vast areas of free canvas by slapping up all kinds of promotional posters, artworks and tags, it’s a wonder that major construction companies haven’t jumped on this opportunity before. I know that it is rare to see a completely blank hoarding around town these days as construction logos are often displayed with unimaginative repetition across the facade. Generally speaking though, when a large hoarding or even a plain public wall is left as mostly blank space then utilising that space for any other kind of advertising whether it be in the way of a graffiti tag or event poster, is not as much a temptation as it in an invitation.
Schiavello however have begun to fill their hoarding space with imagery that is worth looking at. Creative advertising of what is happening ‘behind the curtain’ or just a more eye catching and decorative version of their company logo, Schiavello understands that if you present an artwork rather than an incomplete canvas you are more likely to deter wannabe street artists and pesky bill-posters which, in turn, will keep the community on-side during construction by giving them one less thing to complain about.